Dollar Shave Club’s Awesome Butt Wipes Get NFL Support [Video]

Dollar Shave Club debuted its own brand of butt wipes a little while back (adorably dubbed “One Wipe Charlies”) and is now parlaying their popularity into a campaign with the NFL.

It’s called the “Clean Snap Campaign,” and it’s endorsed by Dallas Cowboys’ Travis Frederick, San Diego Chargers’ Nick Hardwick, Minnesota Vikings’ John Sullivan and Buffalo Bills’ Eric Wood.

Here’s the gist behind the “Clean Snap Campaign.” They’ll donate $10 for every clean snap by the player during a specific game and $1 for every tweet during the game with the hashtag #CleanSnap. The goals? Up to $4,000 for the charity of each player’s choosing and to raise awareness about good hygiene for bros.

We’ll have Michael Dubin, Dollar Shave Club’s founder and CEO, explain it in better detail:

“Pro Football fans know every successful play starts with a clean snap. DollarShaveClub.com wanted to honor the Centers, those reliable but too-often-unsung heroes of the team with our Clean Snap campaign. We also wanted to raise a little money for charity.

So we chose four guys — Nick Hardwick of the Chargers, Vikings’ John Sullivan, Eric Wood of the Bills and Cowboys’ Travis Frederick — because they know how to keep the “hiking area” clean both on and off the field. And every time they make a clean snap, we make a donation to charity.

This Clean Snap campaign for One Wipe Charlies is very Dollar Shave Club: We like to have fun, don’t take ourselves too seriously — but we are serious in our mission to let guys know we’re becoming the easiest place for them to get the things they use every day, from razors to wipes and much more to come.”

The “Clean Snap” is just the latest effort by Dollar Shave Club to give back. In July, they raised money for Troopsdirect.org, a charity started by a DSC member that sends much needed goods to U.S. troops overseas.

But, you know, why centers?

“Let’s say they’re more affordable than the quarterback,” Dubin joked to Ad Age. More practically, “Everybody’s got their eye on the center’s ass all season long,” he said. “That’s why we picked them. They have to keep that area clean, not just on the field but off the field.”

As far as we’re concerned, we like the charity aspect, and heck, we like Dollar Shave Club. But there are a few curious observers who wonder if they’ve crossed the line of scrimmage with this campaign. What do you think? You can check out more about DSC’s campaign here, and if you have no idea who these guys are, allow me to introduce you: