The horror sequel Insidious: Chapter 2 had a huge opening and delivered a shocker with $20 million estimates for Friday, to knock the heavy hitter, The Family, to second place.
According to The Hollywood Reporter, the film is on track to make at least $40 million for the weekend, after opening at $20 million on Friday, which makes it the highest grossing single day for a movie in the month of September.
Yes, that is a shock. Insidious: Chapter 2 has the opportunity of knocking over Adam Sandler’s Hotel Transylvania which currently holds the record for a September opening with $42.5 million.
The horror movie was produced by FilmDistrict and cost a mere $5 million, with less impressive names than those on The Family starring Robert De Niro, Michelle Pfeiffer, and Tommy Lee Jones.
Insidious: Chapter 2 comes from director Jason Blum, who is also a producer along with another master of the genre, Oren Peli. It brings back Patrick Wilson as Josh Lambert and Rose Byrne as Renai Lambert.
The film continues the story of the haunted Lambert family, who seeks to uncover the mysterious childhood secret that has left them dangerously connected to the spirit world.
Insidious: Chapter 2 is the sequel to the 2010 hit who grossed $13.3 million on its opening ending with $97 million total.
The original flick introduced us to the Lambert family who looked to prevent evil spirits from trapping their comatose child in a realm called The Further.
The script writer is once again Leigh Whannell who returns to follow with the saga, which also stars Lin Shaye and Ty Simpkins.
FilmDistrict has said they are targeting younger audiences, women, and Hispanics. The company has worked hard on the promotion of Insidious 2, holding fan events during Comic-Con in July, and with other tools.
Not doing as well as expected is Luc Besson’s adult comedy The Family earned $5.4 million on Friday with total estimates for the weekend of $15 million. The movie cost Relativity Media $30 million.
Insidious: Chapter 2 producers laugh all the way to the bank.