Next year’s Super Bowl halftime show will reportedly include Bruno Mars. While it is only the start of football season, rumors surrounding the final game are already rampant.
The National Football is expected to share the news of Mars’ appearance on Sunday, according to several reports.
Super Bowl XLVIII will take place on February 2, 2014 at MetLife Stadium in East Rutherford, New Jersey. USA Today reports that the game has already garnered attention because it will be held in an open-air stadium in an area already prone to cold weather and snow.
But it is also very close to New York City, the home of several media, advertising, and branding companies. And it is those companies who can’t wait for the potential marketing tie-ins the game will bring.
Should Bruno Mars play on the Super Bowl halftime stage, he will join other stars like Beyonce, Justin Timberlake, Prince, the Black Eyed Peas, and several others. His performance will also be seen by more than 100 million television viewers in the US alone.
While some people were excited to hear the rumors about Mars and the NFL’s most prized game, not everyone was so thrilled. One man, Kevin York, told the New York Daily News, “Why is he doing the Super Bowl in New York? I mean, do you want Bruno Mars representing New York?”
Their main contention was that Mars, born Peter Hernandez, is Hawaiian. Several people offered other suggestions, such as Bruce Springsteen or Bon Jovi.
It is unclear if Bruno Mars would be the headliner, but a NFL source commented that Janet Jackson and Miley Cyrus were definitely out. The reason? Apparently the Super Bowl is tired of controversy (who could forget Janet’s “accidental” nipple-bearing incident next to JT?).
Mars’ Unorthodox Jukebox album, which came out last year, has sold more than one million copies. Until the announcement tomorrow, if it comes, Twitter and other social media will likely be abuzz about the possibility of Bruno Mars performing at the Super Bowl halftime show.