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Adoption Billboard Created So Parents Can ‘Market Themselves’


A couple from Maryland have created a billboard to advertise their attempts to adopt a child.

Orna and Jay, who decided not to reveal their real names, have bought out an advertising space in New Jersey, as the rules in their native state have hindered their adoption chances.

The pair have already adopted a two-year-old, Ben, and now they would like to have a sibling for their son. However, Maryland’s adoption process is more difficult for a second child as birth parents often want to give their offspring to childless couples.

The Maryland couple decided to buy a billboard on the New Jersey Turnpike, one of the state’s busiest roads, to advertise their pursuit, and it includes their website, phone number, a picture of themselves, and the caption, “Loving couple looking to adopt.”

Jay and Orna decided to advertise in New Jersey rather than Michigan, because birth mothers only have 28 days to reverse their choice their, while in their home state they have 28 days to reverse the decision.

Jay, a sales executive, told CBS, “We feel as a couple our goal is to market ourselves to as many people. To let them know there’s an option for their 16-,18-, 20-, or 25-year-old young woman who isn’t ready to be a mom.”

Jay and Orna, who is a doctor, are now paying $2,000 a month for the advertisement, however they believe that it is worth it because they are confident that it will lead to an adoption.

The couple, who have been married for six years, explained that it took two years to adopt Ben, and they now hope that the advert will speed up their attempts for a second child.

Jay noted, “What we hope to find is that one unique situation where someone picks up the phone or goes to our website and say, ‘Hey I can give a great gift to this couple’.”

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6 Responses to “Adoption Billboard Created So Parents Can ‘Market Themselves’”

  1. Mari Tatlow Steed

    Sick…preying on vulnerable women should be outlawed in NJ. It is illegal to advertise in this way in most other states. Figures NJ would allow it.

  2. Mari Tatlow Steed

    And if they think "giving" a child is such a "gift," tell them to ask their friends which one of THEIR children they'd be willing to "give".

  3. Claudia Corrigan D'Arcy

    A child is not a gift. The fact that they are trying to market themselves and that people think it is OK for them to market themselves, that adoption agencies tell people to market themselves, is so completely wrong and disgusting on so many levels. They have NO idea what they are asking of a mother, or even worse, they know and they just do not care. Just because they CAN do this, doesn't mean they should. All their money in the world does NOT make them better parents. Mothers should not have to be separated form their babies to fill another parties "wants". How did this country become a place where we think it's OK to take the child from the poor and resource-less and give it to the rich? The same 2K a month could have been used to help mothers and children stay together, but then they wouldn't get what THEY want. And apparently it's ALL about them, not about the human rights o their "gift" who will be forever denied their civil rights and separated form their DNA.

  4. Jerry Carney

    Advertise your desperate need and see what people will do to supply your demand. If you a Christian, then accept that God decide you should not have children and leave it at that, to take a child because you want one or in this case you now have used one adopted child as your excuse for adopting another. Fact God left you as a childless couple, you decide to defile God's will. Great Chrtistians.

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