Dell Drops Blackberry For Employees, Chooses Windows Phone 7 Devices
The team at Research In Motion, makers of the Blackberry line of devices couldn’t have been to happy when they learned that Dell was dropping RIM devices in place of Windows Phone 7. The move will mean 25,000 employees will no longer be receiving new Blackberry devices when needed.
The choice makes sense from a business perspective with Dell announcing that they would focus more of their energies on Windows Phone 7 devices. The company’s main issue to make the move is also likely attached to their existing Microsoft relationship and the company’s Microsoft Exchange connectivity. However, at the same time it’s a big stub to their current and future Google Android devices which have helped push up Dell device sales.
Research In Motion is not in a good place, having lost half of their market share in the last 12 months, many of whom are corporate customers who have helped spur further device sales when phones have become dated or ended up broken.