Facebook commercials have been planned for your news feed, and short of dropping the service altogether, there will be little you can do about it.
The news came by way of Bloomberg on Tuesday. The popular social network has been searching for a way to monetize their service for a while now, and many at the highest levels believe that it can be done by selling 15-second spots for anywhere from $1 million to $2.5 million a day.
Citing insider sources, who requested not to be named on account of the Facebook commercials idea not being made public yet, Bloomberg reported that the company hopes to capitalize on its millions of users, who check the site each day, including during primetime television hours.
The company is the world’s largest social networking site and is said to have approximately 1.15 billion users. As of the last quarterly report, 61 percent of the site’s members used it daily.
“Every night, 88 million to 100 million people are actively using Facebook during primetime TV hours in the United States alone,” said Facebook’s Chief Operating Officer Sheryl Sandberg.
Facebook commercials are already allowed in a way by letting a user upload videos to its Facebook page and then broadcast to user feeds, but the new service would give marketers the opportunity to buy their way onto your feed directly in a way that is similar to Facebook’s Instagram videos.
Deadline noted that Mark Zuckerberg has already pushed back plans to allow Facebook commercials on user news feeds twice, fearing a backlash.
Zuckerberg reportedly envisions the Facebook commercials as hi-def videos with user-friendly playback features.
He wants to limit the ads to one for every 20 updates — approximately five percent of a user’s news feed — and also reportedly wants to make sure a commercial plays no more than three times over a 24-hour period.
So how about it, Facebook users? Will Facebook commercials be the last straw, or are you fine with seeing unsolicited video advertising on your news feed?