I know the Wii is popular, but this is ridiculous: according to the number crunchers at GfK Chart-Track, Nintendo’s Wii console is now in one-third of British homes. That means there are more Wiis than cats (or dogs!) in the UK.
Needless to say, Nintendo has leapt on this (admittedly impressive) stat in its marketing for Christmas, which will involve the Queen appearing in an advert for the company. Or Helen Mirren. Which is sort of the same thing. Also appearing will be Terry Wogan, Alexandra Burke, and X Factor poppets JLS.
Nintendo’s dominance is greater in the UK than almost anywhere else – and just to prove it, GfK Chart-Track points out that one in six Brits own a Nintendo DS.