The average American bra size has increased three cup sizes, from a 34B to a 34DD, over the last 30 years according to a new study.
Intimacy, the bra fit stylists, conducted the research, and the lingerie retailer believes that women are now more aware of their bodies, and are able to find the perfect sized bra for their bodies.
A spokesperson for Intimacy, Erika Graham, stated, “Instead of forcing D+ breasts into A to D cup bras, women are beginning to purchase large cup sizes (G cup, for example) that actually fit properly.”
She then also added that twenty years ago there were only 20 bra sizes on the American market, which meant that “women with bigger breasts squeezed into bras that were two or more cup sizes too small.”
Erika then added, “Therefore, the idea that breast size is increasing is perhaps slightly inflated due to women actually purchasing large, and more accurate, bras for themselves.”
Over the last few years it has been reported that women’s breasts sizes have increased, with Florence Williams even publishing a book last year, entitled, Breasts: A Natural and Unnatural History. However, this book, which was published in 2012, only stated that average bra size had increased from a 34B to a 34C in just 15 years.
Meanwhile, retailers have been responding to this revelation, with Figleaves.com noting that the current bestselling bra size in their collection is a 34E, whilst Peachy has seen an increase in demand for a 38G, plus they also have plans to release a 38H too.
Meanwhile, Italian lingerie label Coasbella’s Guido Campello, who is the companies Vice President of sales, branding, and innovation, believes that this increase in size is due to customer service.
She told Racked.com,“I simply believe the industry is focusing on large cup sizes more in terms of offering, where they had never offered luxury or fashionable product before.”