Xbox One marketed toward small businesses

Xbox One Now Marketed At Small Businesses. Desperate, Are We? [Op-Ed]

Xbox One is now being marketed toward small businesses, and it shows signs of desperation.

Is there a depth that Microsoft won’t sink to? I guess they haven’t started hiring out hookers yet. The latest news on the Xbox One has Microsoft pushing it as a useful tool for small businesses.

I don’t suppose they noticed, but small businesses are small for a reason. It’s usually because they can’t justify putting $500 into a video game console, though it could be a tax write-off.

While Sony is taking the sensible route and aiming at making the PlayStation 4 a gaming console first and foremost, as previously reported by The Inquisitr, Xbox One was practically launched with the idea of taking over your entertainment center.

Most of the Xbox One reveal event talked endlessly about TV and Call of Duty: Ghosts (which happens to be on PlayStation 4 as well, Captain Fail), barely even mentioning the games.

Then at E3 2013, when we had tons of questions about the console itself, all they talked about were the games. The news we actually wanted surrounding the Xbox One was released on the internet in snippets, almost like Microsoft was trying to slip everything important under the radar.

Microsoft, I’m sure you’ve heard of the internet, and companies like the NSA. Almost nothing online is a secret any more, and you should know that.

Xbox One marketing fail meme
Xbox One marketing fail meme

Now Microsoft is attempting to sell the Xbox One to small businesses, claiming that:

“What is being positioned as an excellent entertainment device can be just as enticing for you and your small business. In fact, it’s entirely justifiable to make the Xbox One a business expense. The Xbox One, priced at $499, is an affordable option for small business owners, as there are many features built into the console that could help it rival even the most modest of video conferencing and networking platforms.”

Good luck selling your $500 console to people who probably don’t have time for video games, Microsoft. What’s your next marketing strategy? Are you going to try selling pork rinds to a health club chain?

What do you think of Microsoft marketing the Xbox One toward small businesses?

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