The Coke ice bottle hit Colombian beaches last month, and according to a press release from the company, vendors are reporting sales in excess of 265 bottles every hour.
The “Fria hasta la ultimo gota” initiative, or “Cold to the last drop,” consists of a silicone mold, shaped like Coke’s traditional glass bottle and filled with water that is then frozen to -25°C.
To keep hands from getting cold, the company equipped each Coke ice bottle with a rubber band that bears the Coca-Cola logo. Once the bottle is empty, it liquefies and the band “doubles as a keepsake bracelet fans can wear,” the release stated.
While one would think a bottle that disintegrates is an eco-friendly attempt from the company, ABC News pointed out that the level of energy it requires to refrigerate the bottles would negate any environmental benefit. Consequently, that could also prevent the company from expanding this particular product to larger markets.
So for now, we’ll have to file this one as “novelty.”
If you don’t speak the language, this video might be difficult to understand, but there’s a nice time-lapse for how the bottle breaks down if you’re still having trouble grasping the concept.
Coca-Cola, of course, denied the claim, saying that the only real formula for Coke remains heavily guarded in Atlanta in a big safe.
“Through the years, many have tried to crack the secret formula, but no one has been able to reproduce the ‘real thing,'” the company said in an official response. Nevertheless, the man, Cliff Kluge of Ringgold, Georgia, has been looking for a buyer to his find, asking a whopping $15 million.
As for the Coke ice bottle, would you like to see this turn up soon in your neck of the woods?
[Image via Coca-Cola website]