Executives at the Ion network have continued to acquire popular USA Network television shows. On Sunday, the popular USA shows Burn Notice and White Collar were picked up for their rerun potential.
White Collar and Burn Notice join a growing list of popular USA Network and other network shows to air on Ion.
Ion now feature reruns for the popular shows Criminal Minds, Cold Case, House, and Law & Order: Criminal Intent, among others.
Brandon Burgess, chairman and CEO of ION Media Networks says of the Burn Notice and White Collar acquisition:
“Burn Notice and White Collar have the creative quality and originality we look for to serve smart and engaged audiences with our ‘Positively Entertaining’ brand promise.”
“And strategically, we are making a concerted bet on top-performing, high-quality, off-cable shows balancing our strong broadcast series portfolio.”
Fans of Burn Notice may flock to Ion in an attempt to catch reruns of the show when it ends. Burn Notice is currently airing its seventh and final season.
In the meantime, White Collar is still going strong and will return for a fifth season this fall.
Both Burn Notice and White Collar are top-rated scripted shows for the adults 25-34 demographic.
The relationship between USA Network and Ion reminds us a lot of the Fox TV and FX relationship which has yielded some great season reruns. The Fox relationship with FX, however, is brought about by ownership in both company’s on behalf of Rupert Murdoch’s News Corp.
Will you be flocking over to Ion Television to watch reruns of Burn Notice and White Collar when they begin playing on the network?