The folks who design clothing at Abercrombie and Fitch must have patted themselves on the back after designing the oh-so clever “# more boyfriends than t.s.” shirt, which sent fans of plucky country singer Taylor Swift into an angry tailspin.
Abercrombie & Fitch has already t’d-off most of the American public after controversial remarks made by their CEO Mike Jeffries were revealed by Salon.
But, if we’re to take Jeffries’ comments literally, it’s fine if most people hate him and his company, because he only wants cool kids to buy his wares anyway.
If you remember high school, the cool kids, while undeniably attractive, popular, and athletically gifted, comprised such a slim margin of the greater teen population that they had no choice but to stick together and breed to carry on their genetic pre-dispositions for great cheekbones.
Anyway, the already marginalized and over-priced pre-distressed clothing peddler has now alienated yet another giant chunk of the population: Taylor Swift fans.
Stores were recently carrying a t-shirt that read: “# more boyfriends than t.s.” Wow, a pop culture reference and a hashtag? You guys sooo have your finger on the pulse. Taylor Swift fans (and also, possibly, Tilda Swinton fans) went wild over the shirt, even starting a petition to get A&F to drop it.
“Abercrombie & Fitch: Take away “#More boyfriends than t.s.” t-shirt…Because it’s hurtful to Taylor Swift and Swifties everywhere!” it read.
The company, it seems, acquiesced:
Hey #swifties we no longer sell the tshirt. We <3 Taylor’s music and think she’s awesome!
— Abercrombie & Fitch (@Abercrombie) June 19, 2013
Well, I’ve been snarky enough for one day. What do you guys think of Abercrombie & Fitch? Are we in the media being unfair to them? Also, do you think that the Taylor Swift shirt was offensive? Sound off!
[Image via: Brian Patterson Photos / Shutterstock]