In order to pump out some major buzz about an anticipated release, Disney has decided to release a teaser trailer for their film Frozen. However, it doesn’t look to be in the signature-style of Disney, but then again that doesn’t mean it won’t be enjoyable.
Disney has decided to market Frozen in a way that’s similar to Fox’s Ice Age. In order to pump up the buzz Disney has released a first look trailer that’s more of a short than anything else.
The Frozen trailer is a somewhat amusing first look at a snowman and a moose, who just so happens to take on the characteristics of a dog. For Frozen we see the moose chase the carrot nose across a frozen pond. While it doesn’t exactly say much about Frozen, at least we have an idea of what it may look like.
The actual movie sounds a bit more exciting than the first look trailer. Frozen, which is loosely based on Hans Christian Andersen’s fairy Tale The Snow Queenhas been explained as:
“When Anna (Bell) is cursed by her estranged sister, the cold-hearted Snow Queen Elsa (Menzel), Anna’s only hope of reversing the curse is to survive a perilous, yet thrilling journey across an icy and unforgiving landscape. Joined by a rugged, thrill-seeking outdoorsman Kristoff (Groff), his one-antlered reindeer, and a hapless snowman, Anna must race against time, conquer the elements, and battle an army of frozen, sinister warriors if she ever hopes to melt her own frozen heart.”
Disney of course pulls out the stops and wrangles an impressive cast of voices for the characters. Kristen Bell is the lead as Bell, Jonathan Groff is Kristoff, and Idina Menzel is the Snow Queen. Also rounding out the cast is Josh Gad, Santino Fontana, and Alan Tudyk.
Frozen was first believed to have been using Meander, which is a hybrid 2D/CGI animation tool (think Disney’s Paperman short). Instead Disney has decided to use the same animation styled in Tangled.
Are you excited to see Frozen?