Twitter buys the company behind Trendly web analytics

Twitter has been on quite the march of late either knocking the hell out of existing businesses or just outright buying up companies that they feel are doing something that Twitter itself wants to do. So really it is no surprise that the company announced on their official blog that Twitter has just purchased Smallthought Systems, the company behind web analytics service Trendly and the makers of the online database system Dabble DB.

From their announcement on the Twitter Blog

Up until about a year ago, we used an online database called Dabble DB to track and share information about our projects internally. While we’ve since moved that project management tool in-house, we maintain a relationship with Dabble DB’s creators, Smallthought Systems. When Smallthought launched Trendly, a tool that helps web sites distinguish signal from noise in their Google Analytics data, we were among the first to try it. And, as Twitter is the world’s largest Ruby on Rails-based web service, we are impressed with their frequent contributions to the Ruby and Smalltalk development communities. Their team has a unique combination of entrepreneurship, creativity, and analytics expertise.

Therefore, it is with great pleasure that we announce the acquisition of Smallthought Systems. They have joined our analytics team and will focus on integrating ideas from Trendly into our current tools and building innovative realtime products for our future commercial partners.

It also won’t be surprising at all if this addition will let the company to add a full feature analytics to their premium business accounts.