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Category: Technology Author : Duncan Riley Posted: May 30, 2008
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Internet Advertising to Keep Growing Despite Economic Downturn


Despite the economy going south, Internet advertising in the U.S. will continue to grow fast, according to IDC. It may be true that a contraction in ad spending is expected, but this will hit traditional media and a transfer of marketing budgets to new media is seen.

With this, Internet advertising will grow about eight times as fast as advertising at large. Overall Internet advertising revenue will double from $25.5 billion in 2007 to $51.1 billion in 2012.

The Internet will go from the number 5 medium all the way to the number 2 medium in just 5 years, making it bigger than newspapers, bigger than cable TV, bigger even than broadcast TV, and second only to direct marketing.

Google will remain on top of its game with search advertising the one advertising format that will garner the most revenue over the forecast period in the U.S










Comments


One Archived Response to “ Internet Advertising to Keep Growing Despite Economic Downturn ”

  1. Zachary
    Apr 20, 2010

    Eventually, technology is moving in a fast pace compare to any economic improvement. Now, it is just absurd that plenty of people are saying that the overall economy has already been rebounding. The rich would be the preachers of falling victim to consumerism . These are the ones instructing almost everyone to consume consume. Who definitely are you wasting your money with if not the rich? When ever there is a down turn in the financial system it allows a small but successful group of folks to create a lot of dough. Since the Internet has a vastly wide resource perhaps all you’ve got to do is research the new different kinds of loans in existence now. One can find such things as bail bonds, to get hold of citizens out of jail, at this moment have got a whole new underwriter ready to accept those kinds of loans, (See http://www.bailbondlenders.com). I cannot understand why the planet is going so crazy. You would want to keep attention on those folks supplying wrong help and advice on wasting your money instead of saving.