Family Guy‘s new Emmy ad spoofs Girls as they hit the campaign trail this week.
The racy For Your Consideration spot, paid for by Twentieth Century Fox TV and targeting one of the show’s competitors, appears in the June 21 issue of The Hollywood Reporter.
In the full page Emmy ad, Family Guy takes a run at Girls, as Brian, Quagmire, Peter, and Joe, pose as actresses Jemima Kirke, Allison Williams, Lena Dunham and Zosia Mamet.
At first glance, the ad appears to be a funny recreation of the Girls series premier poster, until we read the top line, which reads:
“Here’s a load of comedy to shoot on your chest.”
This seems to be a reference to the “On All Fours” episode of HBO show, in which Adam Driver’s character ejaculated on the woman he was dating, played by Shiri Appleby.
Family Guy is no stranger to the world of controversy, of course. Last year, their mailer to Emmy voters read, “Come on, you bloated, overprivileged Brentwood Jews. Let us into your little club.”
One Brentwood television producer responded, “Wow. If Family Guy was that funny on a regular basis, it might get nominated.”
Another was less enthralled with the ad:
“While I think Family Guy is a genuinely funny show, we all – including this ‘Brentwood Jew’ – need to think twice about this kind of humor. Stereotyping any particular ethnic group is just not cool and can lead others (with the wrong intentions) to feel a certain license to take shots. Surely Seth [MacFarlane] has better stuff than this.”
As Family Guy spoofs Girls, they takes direct aim at what may be their biggest competitor. Family Guy is one of the very few animated shows regularly in the running foe best overall comedy. Unfortunately, their last nomination was in 2009. Girls, however, scored a best comedy nom in 2012, and took home a Golden Globe win in the same category.
Will voters respond to the controversial Emmy ad? It remains to be seen. Emmy ballots are due next week – nominations will be announced July 18.
[Images via The Hollywood Reporter]