commoncraft

Common Craft seems to forget what makes viral videos … well viral

Anyone whoas been around the web for any length of time will have at some point come across those great videos by Common Craft that explain the common, and yet confusing, aspects of the Web using great diagrams and whiteboard drawing. You can be almost assured that any new video from them will be an almost instant hit finding itself being embedded on blogs all around the blogosphere.

Well according to a post over at Techdirt the other day the folks behind these great video are know wanting to start charging people for the right to embed those great videos on blogs

Like most viral video efforts, the videos are hosted on YouTube, which makes them easy to embed and share. Except, apparently, that’s not working within Common Craft’s business model. An anonymous reader sent over a story about how the company has set up a new licensing scheme for embedding its videos on websites, and the fees get pretty high pretty quickly. Digital Inspiration notes that embedding one of those videos on a popular website or blog could cost thousands, since the prices are based on views.

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