One of the biggest things that both the freetard and the Web 2.0 warm and fuzzy crowd have been trying to implant in our heads is that the future of media is online and it will be free. Not free as in beer but rather geotargeted social media data-mined we know what you really want type of advertising.
It’s kinda cute to watch all the hype fly by but really when you stop and give your head a shake – to get rid of the hot air that has built up around you – the reality is far different from the propaganda.
For all the talk about openness and sharing we are slowly finding ourselves being sucked into the same game that has played itself in our real world.
Which considering that this is all happening within a landscape where battles have been fought over everything from operating systems to browsers this spineless walk like a lamb into the wolves dens is both sad and hilarious to see happen.
Facebook has become the defacto center of the social media world with it’s brain sucking games and never ending sucking up of user data. Google still remains the only way to get on the Internet for a large number of people. Newspapers and magazines are planning a return to paywalls while they trace the cross on their Armani covered chests in the desperate hope Apple will save their collective asses.
Television – not long ago thought to be the latest conquest by geotarded web start-ups – is finding that things are better in the warm embrace of their longtime masters the cable companies. After all why anger those already paying billions of dollars per year just because some nubile start-ups is promising untold fortunes.
It is true that the future of media will be on the Web – that is inevitable – but the thought that it will be free and dominated by a new breed of whiz kids flush with money from some web start-up sale to a dinosaur is looking to be more of a fantasy.
Sure it’s a nice fantasy to have but as broadband providers implement caps and more expensive packages, not to mention the wireless carriers rubbing their hands in glee over the rise in smartphones as they charge for both data and voice, even getting to the Web is getting costly. Once there it is all about subscription this and subscription that. It’s about playing games that suck up all your data and market it to advertisers and companies.
We might like to believe the garbage hype about how everything is new on the Web but the fact is for the most part it is just a rehash of the same old stuff we’ve been doing for as long as we can remember only now – in the end – we’ll have less choice.