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Kirstie Alley Slams Abercrombie & Fitch CEO Mike Jeffries For Fat Remarks

Kirstie Alley Slams Abercrombie & Fitch CEO Mike Jeffries For Fat Remarks

Kirstie Alley slammed Abercrombie & Fitch CEO Mike Jeffries for his remarks that his company doesn’t want overweight employees or customers.

The Abercrombie & Fitch controversy arose last week when a company analyst noted that Mike Jeffries seemed to discriminate against larger customers, women in particular. While the store carries extra large men’s sizes, women’s sizes only go up to large. The store does not carry any sizes above 10.

This led people to dredge up a 2006 Salon interview, where Mike Jeffries admits he doesn’t want fat people to shop at his stores, either as employees or customers.

“That’s why we hire good-looking people in our stores,” Jeffries said. “Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.”

Jeffries added: “In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”

Mike Jeffries has been punished for the strategy in the past, settling a $40 million class-action lawsuit in 2004 alleging that Abercrombie & Fitch stores had a nearly all-white staff. Now Jeffries is taking a beating in the court of public opinion.

Kirstie Alley slammed Jeffries and the company for the backward approach.

“Abercrombie clothes are for people who are cool and look a certain way and are beautiful and are thin’ and blah, blah, blah, blah, blah,” Alley told Entertainment Tonight. “That would make me never buy anything from Abercrombie.”

Kirstie Alley isn’t the only one who slams Mike Jeffries. A filmmaker this week created FitchTheHomeless, a project in which he distributed Abercrombie & Fitch clothes to homeless people on L.A.’s Skid Row.

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12 Responses to “Kirstie Alley Slams Abercrombie & Fitch CEO Mike Jeffries For Fat Remarks”

  1. Alex Giles

    That boy don't have the looks to be talking about anybody-he looks like the catwoman who had all that plastic surgery.

  2. Anonymous

    Oh, give me a break. I used to shop at a store called 5-7-9. It was called that because the only sizes they sold were 5, 7 and 9. Nobody whined about that. If Kirstie wants to wear A&F's clothes, then she should put down the donut and go for a freaking walk. Why is it everyone else's fault that someone is fat?

  3. Deena JeNiro

    Who in the world does this jerk think he is? I agree with Alex, he is not a "cool kid", he would be a total DORK in school, so he should not be talking! I hope he get's the CRUD SUED out of him and his company and will be BOYCOTTED by MILLIONS!

  4. Anonymous

    while he looks like he`s been beat with the" whole ugly tree"..what a tool.

  5. Sonsern Lin

    Many believe that the whole idea of #fitchthehomeless is degrading because the homeless people are being used to contrast the idea of cool. The attempt to #fitchthehomeless looks down upon homeless people as "unworthy," or lesser human beings. And it’s not clear how or whether, from the homeless perspective, this stunt is actually helping anything.

    P1124 is another company in contention for the title of no. 1 brand of the homeless. P1124 has started a “Wear One, Share One” campaign to clothe the same group homeless people on Skid Row. But unlike the #fitchthehomeless movement, whose goal is to shame Abercrombie without regard to the wellbeing of the homeless, P1124's goal is to uplift and bless the homeless. The “Wear One, Share One” Campaign is simple; buy one shirt, get two, one to wear, one to share. The goal is to #uplifthehomeless, and show them that they are worthy of receiving the same new clothes that we purchase for ourselves.

    Very interesting… P1124 is currently raising funds on indegogo, check it out:

  6. Caleb Boone

    Dear Ladies and Gentlemen:

    I like the phrase: "This led people to dredge up a 2006 Salon interview…."

    Let me recast it.

    This led people to Matt Drudge up a 2006 Salon interview.

    Not "dredge up" but "Drudge up."

    Just a little humour for you.

    Mike Jeffries has made a statement which sounds as if it had been spoken by a Junior High Schooler on the playground.

    He is now reaping thousands of replies of a similar nature.

    Have a Dovely.

    Sincerely yours,
    Caleb Boone.

  7. Antonia Ferarri

    Kirstie Allie: As irellevant as she is unattractive. And by unattractive I mean (ugly). And by ugly I mean "home made lye soap" ugly.

  8. Deborah Portwood

    I so get that….when people say things like that they are being Judgemental and out right RUDE!!! We are beautiful we just have struggles that won t allow us to be pencil thin….and I hate when i feel bad enough about the weight "issue" without others wanting to criticize…critical and wounded me!!!Let s find a solution PEOPLE!!!!

  9. Deborah Portwood


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