Category: Celebrity News Author : Kim LaCapria Posted: March 9, 2010
Tags : e trade, e-trade baby, lawsuits, lindsay lohan, lindsay lohan sues e-trade, sad, superbowl commercials
Lindsay Lohan sues, claims E-Trade baby is based on her
Lindsay Lohan is seeking $100 million in damages from E-Trade for a Super Bowl commercial featuring a “milkaholic” baby with promiscuous, boyfriend-stealing tendencies.
The baby in the ad, named “Lindsay,” who at one point stumbles into the frame and says “milk-a-what?” is a clear parody of Lohan, Lohan seems to believe. Lohan’s claims that the baby resembles her seem to be slightly… overstated. Her lawyer says:
Stephanie Ovadia, said the actress has the same single-name recognition as Oprah or Madonna.
“Many celebrities are known by one name only, and E-Trade is using that knowledge to profit,” Ovadia said.
They used the name Lindsay,” Ovadia said. “They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.”
Ovidia believes her client is entitled to $50 million in exemplary damages, plus another $50 million in compensatory damages. Lohan seeks an injunction barring airplay and her team would like “every last copy of the commercial” provided to them. E-Trade has not commented on the lawsuit.




![[Video] Brian Williams slow jams about NYT’s ‘discovery of Brooklyn’](http://www.inquisitr.com/wp-content/2010/12/brian-williams-NYT-discovery-of-brooklyn-100x100.jpg)
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Mar 9, 2010
They said “milk-a-holic”, not “crack whore”
Mar 9, 2010
This is almost as funny as the commercial. Really FULL of herself, isn’t she?