Panasonic Slashes 3D TV Prices By 50% For U.S. Market


U.S consumers haven’t taken to 3D at the same rates as overseas customers and for that reason Panasonic is reportedly slashing U.S. 3D TV prices by 50% when they arrive to market.

According to the Wall Street Journal Panasonic will cut prices in an effort to push adoption of the new sets forward.

The WSJ reports that the 50% price cuts will be in comparison to Japanese TV sets, with the hope of selling one million 3D TVs worldwide in the first year of release, with over half of those sales coming from the U.S. market.

Eventually Panasonic plans on featuring the sets at all 1,000 Best Buy locations nationwide, with the 50 inch model selling for $2,500 in the United States.

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