What happens when McDonald’s cuts its Angus burgers from menus in the US? People get upset and take their case to Twitter.
The Angus Third Pounders were originally introduced by the fast food restaurant back in 2009. However, fans of the item learned earlier this year that the company had considered dropping the burger from its menu. It would appear that the chain is moving forward with its plan.
McDonald’s decision to cut Angus burgers from menus in the United States is reportedly driven by a lack of sales. Since the sandwich is a bit more expensive than other items currently offered by the restaurant, customers are gravitating away from the burger.
Consultant Richard Adams told The Associated Press that value menus offered at fast food chains are essentially taking business away from the pricier items. Not too many people are willing to pay upwards of $5 for a burger when there are cheaper items up for grabs.
“When you can get four or five burgers off the Dollar Menu, nobody’s going to buy the Angus burger. The Dollar Menu has become a real problem for these chains,” Adams explained.
Although McDonald’s is saying goodbye to the burgers, the company hasn’t completely ditched the concept altogether. A statement released on Thursday explained that the items could play a role on menus at some point in the future. For the time being, the company is ditching them to make room for new offerings.
The restaurant’s chicken snack wraps are also going on an extended hiatus. The items have already been removed from menus in certain section so of the country.
When items disappear from restaurant menus, fans tend to get upset. Quite a few people were understandably shocked to learn that McDonald’s is getting rid of the Angus burgers. Other people, on the other hand, used the opportunity to snark it up on Twitter. You can find a handful of their reactions embedded below.
McDonald’s is dropping the angus burger from its menu.It’s sad how impacted I am by this.#imlovinit
— David Elmy (@heydaveelmy) May 9, 2013
McDonald’s takes angus burger off menu. That’s last bit of actual beef in their burgers.
— bitter bunny (@elle_yumi) May 9, 2013
McDonald’s got rid of the Angus burger. A few months after cutting chicken selects? They must not want me to be a customer anymore.
— Vendrick (@The_Vendrick) May 9, 2013
McDonald’s axing the Angus burger, the only substantial burger on their menu. usat.ly/10wgyly
— Richard Shih (@tridium) May 9, 2013
McDonald’s to discontinue the Angus burger due to the high price of beef. Even more reason not to eat lunch or dinner there.
— Kurt Scholle (@KurtScholle) May 10, 2013
Are you disappointed that McDonald’s is cutting the Angus burgers from its menus?