iPhone Dominates In US As Android Wins Internationally
A new market share study from the team at comScore claims that Apple is winning in the US smartphone market while Google Android is helping the search giant win in virtually every other country.
According to recently acquired data, Apple’s smartphone market share increased from 36.3 percent in Q4 2012 to 39 percent in Q1 2013. The same survey finds that Google Android devices lost US market share, slipping from 53.4 percent to 52 percent over the same reporting periods.
Apple has continued to receive increased interest in the United States while Google Android smartphones appear to have peaked in 2010.
BlackBerry 10 and Windows Phone devices are not fairing well at this time; however, as we learned from their quick fall from grace, customers are willing to jump ship in a heartbeat if a new piece of technology captures their imagination.
Apple, in the meantime, is dealing with a slow release schedule, which leaves more than one year between major updates to both its iOS platform and iPhone hardware.
In a chart representing the shift in mobile dominance, Horace Dediu at Asymco explains Google Android’s growth in the US mobile market compared to other OS’.
Notice in the Asymco chart that third place competitor BlackBerry also managed a slight increase, more than likely do to the one million plus Q10’s the company is believed to have sold in Britain and its home country of Canada.
With the HTC One already selling and customers clamoring at the chance to own a Galaxy S4, it will be interesting to see what this market share study has to say about the mobile space when 2013 draws to a close.
