InterActiveCorp-owned Citysearch is facing legal action over claims it promotes click fraud on its advertisements.
The suit comes from a man who says he bought an ad with the site, then began to see its clicks suddenly start to climb when he tried to cancel it. He claims Citysearch promotes the fraud by having a click-based commission for its salespeople. He also says the site does not try to stop the practice and does not help users who have been targeted.
“Citysearch.com is defrauding its advertising customers of millions of dollars by not only turning a blind eye to click fraud, but in fact encouraging it as well,” the law firm representing the man, Kabateck Brown Kellner, said in a prepared statement.
That same law firm has won similar cases against Yahoo and Google, gaining multimillion dollar settlements two years ago.