Posted in: Social Media

Facebook Friend Worth $174.17, Says New Study

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How much is a Facebook friend worth? According to a new study a Facebook friend is worth about $174.17.

That doesn’t really apply to your aunt Sally or uncle Joe. The new study, which was conducted by the social intelligence company Syncapse, focuses on companies on Facebook and the value of their social media fans.

The study, called “The Value of a Facebook Fan in 2013: Revisiting Consumer Brand Currency in Social Media,” says that there’s been a 28% increase in the value of a Facebook friend since 2010.

The report reads: “The increase in average fan value is driven by fans’ tendencies to be super consumers … Not only do they tend to be brand users first, they spend more, engage more, advocate more and are more loyal. The significant and increasing value of a Facebook brand fan affirms past social marketing investment and mandates deeper commitment and accountability in the future.”

The study states that people who are fans of a brand on Facebook are much more likely to purchase the company’s product. According to the study, a company’s Facebook fans will spend an average of $116 more than people who are not fans of the company.

Live Science notes that Facebook friends are 18 percent more likely to be satisfied with their products and 11 percent more likely to continue using the brand than people who are not fans on Facebook.

Facebook friends are also valuable to the company because they are likely to share good experiences about the company. CIO calls Facebook friends a “company’s evangelists” and encourages brands to prioritize their social media advertising.

Are you surprised that a Facebook friend is worth $174.17?

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13 Responses to “Facebook Friend Worth $174.17, Says New Study”

  1. Dre Allen

    We're all being bought and sold 24 hours a day. Welcome to capitalism. It works…but unchecked it will burst like the housing bubble. Plug your ears folks.

  2. Anonymous

    Well, in that case, someone lost about $200.00 by Facebook blocking me from my page. Boy. Now we're being bought and sold on Facebook. HAHAHA How funny.

  3. Kevin Kocak

    Headline is completely false and misleading. "Friends" aren't worth anything. "Fans" or people who Like a page are what are worth the $$$.

  4. Sarah Davis

    "The study states that people who are fans of a brand on Facebook are much more likely to purchase the company’s product…" No, really? How long did it take someone to come up with that study? I like the pages of products/etc that I like and therefore buy. In other news rain, is wet.

  5. Pamela Bunting Lewis

    My Facebook Friend List is priceless. I have my original WORLD PEACE friends, then some in leadership from around the world and will be adding my former students, now adults from my various schools where I once taught, those who support WORLD PEACE. I have a very valuable and priceless list which is not for sale. Pamela Bunting Lewis April 27th, 2013.

  6. Pamela Bunting Lewis

    I have a WORLD PEACE Friend List. Our next WORLD PEACE DAY is June 6th, 2013. Our last two WORLD PEACE DAYs were May 12th and December 21st, 2012. We also have WORLD PEACE meditations and/or prayers every Friday from 5-6PM, EST. Join us in support of WORLD PEACE wherever you may be. This WORLD PEACE DAY is on a Tuesday to allow for any interested schools, teachers, and students to participate in WORLD PEACE, Cultural awareness, mediation and international relations matters of newsworthy events. A wonderful way to end the school year before family travel and vacations begin and a great subject area to bring home to families for the summer discussions and future plans for travel and enrichment. "Peace begins with love." Love begins at home for most. My WORLD PEACE Friend List is priceless with my original Friend list of those from around the world, then those in leadership from around the world, newsfeeds and interests associated with WORLD PEACE and I now plan or hope to add former students, now adults, who support WORLD PEACE from the various schools where I once taught. Avon Grove School in West Grove, PA., Belevdere School in Annandale/Falls Church, Virginia, G/T Center and all in the plays we had, Montclair Public Schools, Nishuane Science, then Hillside, and finally Holy Trinity of Georgetown, Washington, DC in the after school program there. Peace! Pamela Bunting Lewis April 27th, 2013. MY FACEBOOK Friend List is NOT FOR SALE! Pam.