Yahoo And Microsoft Finalize Search Partnership

The search partnership between Microsoft and Yahoo was finalized today after federal regulators from the U.S and European Union gave the companies a green light.

The move, a strategic partnership will help both companies cut costs, while fighting against Google who controls 70% of the search market.

Under the deal, Bing will provide Yahoo search results and in return Microsoft will receive part of the ad revenues generated from those searches. For Yahoo it will mean not having to support their own infrastructure for searches, while they’ll be able to focus on their advertising platform and other ventures.

The full integration of both companies technologies is expected to be completed by the end of 2011. [GadgetCrave]