Beyoncé kicked off her “Mrs. Carter Show” World Tour in Belgrade, Serbia last night and brought the house down with a stunning performance and multiple costume changes.
The R&B superstar dazzled in a series of theatrical outfits that combined the talents of her mother, Tina Knowles; designers Julien Macdonald and Emilio Pucci; creative director Peter Dundas, and Dsquared2 designers Dean and Dan Caten.
Footwear titan Stuart Weitzman designed Beyoncé’s entire shoe collection.
Fans of the Houston native had been excitedly anticipating footage of show, and local media covered the event as if it was the second coming.
True to past form, Beyoncé released a clutch of pictures to her Tumblr account before the concert. With shots of the singer surrounded by a chorus line of dancers, the images promised a spectacle of a show.
It seems all thoughts of Beyoncé and husband Jay-Z’s recent Cuba controversy were far away from the mother-of one’s mind in one shot that shows her going through her paces in gravity-defying heels and a body-hugging leotard.
The 31-year-old performed past and present hits, teasing her latest “Bow Down” and “Grown Woman” at the Belgrade’s Kombank Arena.
According to Hollywood.com, Beyoncé has invited the non-profit organisation Goodwill Industries to set up donation drives at each of her upcoming concerts on the North American leg of the “Mrs. Carter Show” tour to encourage fans to “give back.”
Ticket holders will be asked to bring clothing or small household goods to the concert, and the money made from the sale of each item will be used to set up job placement and training program.
A statement from Beyoncé read:
“Goodwill helps people get back to work by providing education, job training and placement. I wanted to team up with an organisation that puts people first and works every day to help them improve and re-establish their lives.”
Goodwill chief executive Jim Gibbons also released a statement, saying:
“We face a jobs crisis in the US and around the world that threatens the future and the potential of our families and communities.Through Beyoncé’s platform, we will be able to increase knowledge of the positive impact Goodwill has on communities, the environment and the lives of the millions of people.”
Fans of the singer excitedly tweeted pictures of their idol in action as the show got underway.
— King Divo NATION! (@letronsfashions) April 16, 2013
As if kicking off a world tour wasn’t enough, the recently announced co-chair of the upcoming Met Gala also made her debut as the new face of H&M’s spring summer 2013 campaign yesterday.
Billed as “Beyoncé as Mrs. Carter in H&M,” the singer models a series of bikinis and a body worthy of an Amazon. The Beyoncé inspired — and contributed to line — will be available in Swedish retailer H&M stores and online in May.
The singer’s fans seemed delighted with the look of the campaign.
— Will Weeks (@Willynumnum) April 15, 2013
Will you be buying tickets for Beyoncé’s “Mrs. Carter Show” world tour?