This Danica Patrick buckle is worth around 10,000 Twitter followers – at least, it is if you’re Ricky Stenhouse Jr.
Patrick and Stenhouse, NASCAR’s first couple, struck a deal whereby Patrick would help her beau expand his Twitter following in return for the flashy cowboy belt buckle above. With almost 890,000 Twitter followers, Danica Patrick clearly knows a thing or two about building an audience. As she explained to Fox:
“This started at the beginning of last year when he wanted some Twitter followers. I said, ‘If I help you with that can I have a belt buckle?’ That started at Daytona. So he had it made. I got it just before the second Texas race last year so I wore it last year at the end of the year.”
The Danica Patrick buckle is similar to the rodeo attire worn by Stenhouse, the two-time Nationwide Series champion.
The custom-made buckle features Patrick’s logo in the center. On each side of this are diamond-encrusted Nos. 10 and 7, representing the two car numbers Patrick drove last year. Beneath the logo and numbers are capital letters spelling out Patrick’s name. Patrick seems very taken by her latest accessory:
“It was very nice. I know these things are handmade, they’re not cheap, and it’s really cool to have. It says ‘To the fastest girl in town‘ so it was a nice gift. He didn’t actually need to live up to the bet but it was nice that he did.”
Patrick came over all cowgirl on Twitter yesterday (see below), this would seem the perfect accessory for her outfit.
Before championship rings were adopted, buckles were a common prize in NASCAR. When Stenhouse won his second Nationwide Series title last year, he said he would prefer a buckle.
What do you make of Danica Patrick’s buckle?
Yep, I went cowgirl today. My new @tonylama boots and straw hat felt so good. img.ly/u3yb
— Danica Patrick (@DanicaPatrick) April 11, 2013