LinkedIn has confirmed plans to purchase news aggregation service Pulse.
The social enterprise network will spend $90 million for the acquisition and hasn’t announced plans for Pulse once that acquisition is finalized.
According to LinkedIn, the Pulse acquisition will help it become the “definitive professional publishing platform” on the internet. LinkedIn says Pulse will help to become the destination where “professionals come to consume content and where publishers come to share their content.”
Pulse operates a variety of platforms including Apple iOS, Google Android, and web apps.
LinkedIn already operates its own aggregation service via the LinkedIn Today platform. The company could use Pulse and LinkedIn Today technologies to create an even stronger news aggregation platform.
By purchasing Pulse, the social network will also gain access to publishers who have already signed deals with Pulse. LinkedIn will also receive demographic data from the service while potentially increasing traffic to its own platform.
The buyout could as much be about securing talent as the team’s technology. Pulse’s development team will soon relocate to LinkedIn’s headquarter in Mountain View, California.
According to LinkedIn the Pulse apps will “continue to be supported as the integrated Pulse and LinkedIn teams work to build future generations of professional content consumption products.”
The news aggregation business has been heating up. Yahoo several weeks ago paid $30 million for Summly, a service run by a 17-year-old boy.
Talent acquisitions have become big business for the tech sector; the fun part of the analysis game is trying to determine exactly how those acquisitions will be used.