Former NBA star Erving “Magic” Johnson and medical company OraQuick have teamed up to launch the Make Knowing Your Thing Today campaign. The effort is meant to encourage sexually active people to get tested for HIV. OraQuick is the maker of the OraQuick® In-Home HIV Test.
Johnson and OraQuick are asking people around the country to share their own story’s about their decision to test for HIV. The integrated national marketing campaign includes special events, outdoor advertising, television spots, print and digital advertising, and spots on local and national radio.
In a statement regarding the campaign, Magic Johnson revealed:
“Knowing your HIV status is important, but that doesn’t mean that the decision to get tested is easy. Everyone follows a different path to testing and everyone has different reasons for doing it. We need to have an open and honest dialogue about HIV/AIDS to help remove the stigma around testing, so more people get tested. The more people we get to join the conversation, the more powerful the message will be: Testing for HIV/AIDS can save lives. It’s everyone’s thing.”
OraQuick® In-Home HIV Test is the first ever in-home rapid infectious disease test made available directly to consumers. The product launched in October 2012 and is capable of testing for both HIV-1 and HIV-2. The OraQuick product uses a simple oral swab to collect in-home HIV results.
As part of the Make Knowing Your Thing Today campaign, the company is asking participants to submit a short video or photo with a caption. Videos can be submitted to OraQuick.com/knowing.
Speaking of the company’s campaign Douglas A. Michels, President and Chief Executive Officer of OraSure Technologies says:
“HIV/AIDS continues to be one of the most significant health crises facing America today. Knowing your HIV status is the best thing for everyone, regardless of age, race or sexual orientation. It has never been easier than now with our OraQuick® In-Home HIV Test, which empowers people to test in the comfort and privacy of their own home.”
The campaign couldn’t come at a better time. The Centers for Disease Control and Prevention (CDC) president that 1.2 million people in the United States have HIV, and 240,000 of those individuals are unaware of their HIV status.
This is not the first time Magic Johnson has talked about OraSure and the OraQuick product: