A recent Victoria’s Secret line has one father up in arms over its apparent appeal to teens and pre-teens. His finger-wagging open letter to the lingerie chain has gone viral for its unapologetic honesty from a protective parent.
The post, written by Reverend Evan Dolive on his blog, targets Victoria Secret’s “Bright Young Things” line, which features pastel pushup bras and thongs emblazoned with messages like “Call Me.” Dolive is asking the retailer to re-think the line, which is marketed toward teens and pre-teens.
He writes that selling grown-up underwear to “dangerously young” customers like his daughter who “loves princesses, Dora the Explorer, Doc McStuffins and drawing pictures for people,” and counts “peanut butter and jelly, cheese and pistachios” among her favorite foods is in poor taste.
His daughter is only three years old, but he sees the lingerie line as a dangerous message to young girls everywhere.
“I believe that this sends the wrong message to not only my daughter but to all young girls,” he wrote. “There are many, many more questions that all young women should be asking themselves … not will a boy (or girl) like me if I wear a ‘call me’ thong?”
His post has drawn nearly 2,000 comments, with readers polarized over the letter. Some commenters say that even young women shouldn’t be criticized for wanting to feel sexy, while others side with Dolive.
“It’s cute and trendy and it’s natural for women to want to tease a little. But it doesn’t mean we’re going to wear it for all the men out there. I love their underwear and its something i take lightly. Just because I wear Victoria’s Secret underwear doesn’t mean I’m a slut,” writes a woman named Sofi.
“You have misunderstood the authors intent. He’s not aiming his comments at people who wear VS and are adults,” writes JMW in rebuttal.
“His comments are focused on YOUNG teen girls, which is where this new line of undergarment is aimed at. A 13 or 14 year old girl should NOT be concerned about her bra or thong, but rather be focused on her future. That is what this father is trying to say in a nut shell.”
What do you think? Should Victoria’s Secret pull back on their pre-teen/teen lingerie line, or is it harmless?