Nick Denton Is A Genius, Gets Apple To Confirm Tablet Is Coming


If hundreds of millions of pages views aren’t enough to demonstrate that Nick Denton is one of the smartest guys in blogging, his latest trick might finally convince the doubters.

Roughly 24 hours ago (at the time of writing,) Gawker offered $100,000 to anyone that could give them access to the Apple tablet for one hour. There were also smaller payments: $10,000 for pictures, $20,000 for video, and $50,000 for pictures or video of Steve Jobs holding one.

I don’t doubt for one minute that Denton would have paid out should someone have come forward, but likewise this was also a calculated bluff of pure genius, because if the tablet did exist, Apple would likely do its usual thing and send in the lawyers on the grounds of commercial confidence. If it didn’t exist, Apple would have nothing to hide, so couldn’t claim commercial confidence.

And Apple did exactly that. According to a post on Gawker,

Michael Spillner of the prestigious Menlo Park law firm Orrick, Herrington & Sutcliffe! Your “Letter from Apple” demanding that we stop the Scavenger Hunt — specifically the line “Apple has maintained the types of information and things you are soliciting … in strict confidence” — is the most concrete evidence (from Apple itself, no less!) yet that there may indeed be a tablet in the works.

Pure genius from Denton, and now we turn to speculating exactly when the very real Apple tablet may be launched.

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