Is EA rethinking Tiger Woods videogame franchise?


While some sponsors dropped Tiger Woods soon after news of his various affairs broke, others have stuck around. Game publisher EA has stood by the stricken golfer, first with a resolute statement of support on December 3, and then with a (slightly less) resolute message on December 18.

But is the firm’s loyalty going to hold? The first cracks in the EA-Tiger relationship may have begun to appear, with the game company reportedly conducting a poll to see whether the golfer’s off-course affairs have damaged his ability to sell videogames. At a poll hosted on survey community site Greenfield Online, EA asks …

“EA SPORTS makes a Tiger Woods video game. Has the controversy made your impressions of EA SPORTS more or less favorable, or has it had no impact?”

… and …

“Has the controversy made you more or less likely to buy a Tiger Woods related video game in the future?”

EA appears to be testing the waters here, seeing if any lasting damage has been done to Woods’s image. Don’t be surprised if future developments go against EA’s previous promise: “Our strong relationship with Tiger for more than a decade remains unchanged.”

[Via Eurogamer]

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