Dodge Ram Challenge: truck advertising meets internet show

Dodge is seeking to drive buyers to the declining truck market through a new internet series, the Dodge Ram Challenge that combines an internet based reality series with infotainment.

The Ram Challenge brings four teams together to drive Dodge Ram trucks through various obstacle courses, with the winning team taking home a Ram truck. Each episode is featured exclusively on a dedicated website ramchallenge.com. The series is being backed up through extensive advertising, highlighting each team in the challenge.

The first episode went live tonight, and although the tie-ins to the product dilute the show some what, the production quality is high, and it may just find a regular audience, at least among those people who like doing things with trucks.

Preview clip below.