Category: Technology Author : Duncan Riley Posted: October 19, 2008
Tags : advertising, dodge, ram challenge
Dodge is seeking to drive buyers to the declining truck market through a new internet series, the Dodge Ram Challenge that combines an internet based reality series with infotainment.
The Ram Challenge brings four teams together to drive Dodge Ram trucks through various obstacle courses, with the winning team taking home a Ram truck. Each episode is featured exclusively on a dedicated website ramchallenge.com. The series is being backed up through extensive advertising, highlighting each team in the challenge.
The first episode went live tonight, and although the tie-ins to the product dilute the show some what, the production quality is high, and it may just find a regular audience, at least among those people who like doing things with trucks.
Preview clip below.
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Dec 11, 2008
Great video – I always love to go to these truck shows – it's neat to see the new innovations they come up with.
Jan 2, 2009
I almost cannot watch football anymore because of these annoying, idiotic ads. Guess they're trying to appeal to the dull witted yahoo market.
Jan 4, 2009
The On-Air broadcast commercial trailers for Dodge Ram Truck webisodes are disturbing. Two men looking at a side bed compartment of a pick-up truck say, “That’s pretty frickin’ cool”. We all know that frickin’ is a substitute for the F-Bomb. I will not let my nine and eleven year old sons say that word. I coach youth football and will not tolerate the kids or coaching staff to say that word. Am I wrong? Does society think say “frickin” is alright? Why do we tolerate saying that word on broadcast television?
Jan 4, 2009
rob you have to be the biggest queer i have ever seen save your comments and preachin bullshit to your 9 and 11 year old son deuce bag
Apr 21, 2009
HEY woman drive trucks too and do it very well!! I had to wate until my kids grew up to by the truck of my dreams….
a 1998 black 2500 qud cab w/8foot bed …..back in the day trucks only had a reg cab. I have always loved trucks……
I WANT TO DO THIS……….how do I get info to sign up???