Zombie Fad More Popular When People Are Unhappy

Researchers believe the popularity of the zombie fad means people are more than a little unhappy at the moment.

Clemson University professor Sarah Lauro believes that zombies become more popular when citizens are dissatisfied with some aspect of society. Cultural and economic shifts tend to cause a rise in how obsessed people are with the undead.

“We are more interested in the zombie at times when as a culture we feel disempowered,” Lauro told The Associated Press. “And the facts are there that, when we are experiencing economic crises, the vast population is feeling disempowered.”

The English professor added, “Either playing dead themselves … or watching a show like ‘Walking Dead’ provides a great variety of outlets for people.”

Lauro said people began gathering in zombie mobs back in 2003. She said the popularity of these organized appearances grew in popularity during the Iraq war in 2005. Movies such as Dawn of the Dead and 28 Days Later were also popular during a time of widespread unhappiness.

Stanford University literary scholar Angela Becerra Vidergar believes that the zombie fad has its roots in the fears established during World War II. The threat of nuclear war prompted many to speculate what would happen to society in the wake of such a disaster.

“Zombie plagues are among various different scenarios that have made up the increase in mass-scale disaster stories in the past decades,” Vidergar said. “Zombie horror is, in part, popular in the way other genres of entertainment that provide adventure and violence are popular.”

Zombie Fad