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Here We Go Again: Australian KFC Ad Deemed Racist By Ignorant Americans

KFC_s Racist Ad

The long march by some ignorant American’s who believe that there is no culture in this world other than their own continues with allegations that an Australian KFC is racist.

The ad shows an Australian fan offering KFC to a crowd of West Indies supporters at a cricket match. The fan states “Need a tip when you’re stuck in an awkward situation?” followed by the fan saying “too easy” as he passes around the chicken.

The ad, part of KFC’s “Cricket Survival Guide” promotional series, was played during the recent Australia vs West Indies test matches. The West Indies are currently touring Australia.

The allegations of racism come from the American idea that black people like fried chicken, therefore a white person offering black people fried chicken is racist. That might be true in the United States, but it’s a concept that is completely foreign to people outside of the United States, let alone people in Australia.

As one comment highlighted on The Huffington Post points out:

This ad was shown during cricket matches between Australia and the West Indies. If England had been playing at the time, the ad would have shown the bloke feeding chicken to the Barmy Army to make them sit down and shut up.

Cultural context though is lost on some grade A idiots, like Jack Sheperd at Buzz Feed or Kiran Aditham at Media Bistro, both of who attack the ad as being racist through their own myopic and ignorant American cultural glasses.

I wonder though whether this idea of black people liking fried chicken says far more about the endemic racism in the United States than it says about this ad. This is a stereotype after all that comes from the United States from Americans, including those who seek to call racism in a light hearted ad made for an Australian audience.

For the record I did a quick straw poll; not one person I asked here in Australia had any idea of the American stereotype of black people and fried chicken. Those that saw the ad thought nothing of it; indeed, the hundreds of thousands of Australian’s who will attend cricket matches this summer (Pakistan is touring along with the West Indies), and the millions more who’ll watch on TV attest that there is no racist overtones in this context at all.

The so-called racist KFC ad as follows:

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5 Responses to “Here We Go Again: Australian KFC Ad Deemed Racist By Ignorant Americans”

  1. oh please

    White Australians are just as racist based on skin color as Americans. You’re trying to pretend the oppression of aboriginals and the use of skin color based segregation isn’t central to your history?

    Or how about the Cronulla beach riots? Or how about the growing number of racist taunts during cricket matches which have been reported at the BBC? Or Aussie nationalism and hostility towards immigrants and lord knows we could dig up examples of Australians being racist and bigoted against foreigners all day.

    It’s so utterly dishonest to pretend that white Australians don’t have bias or stereotypes about people of color, or that it effects everything, including soccer. Just because Aussies are less willing to admit what they do is not the same as not having the problem.

  2. Wolff Bachner

    and may I ask who the hell cares. how do you pc idiots ever manage to go to work and pay the rent. all you jerks seem to do is spend your lives telling others how to live and think. HAVE SOME KFC creep.

  3. Melanie Phelan

    Old article I know, but it totally highlights the different cultural attitudes. I'm from that part of the world, living in the US now and yesterday I said to a black collegue we'll just make you jealous by eating chicken wings all day. She called me racist, and I had no clue why until it was explained later. Just like this ad really! not everyone means sinister things!

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