Kate Middleton’s Brother Gets ‘Cupcake Porn’ Bailout

Kate Middleton’s brother has a cupcake business, and, according to reports, relies on his family’s clout to keep it afloat.

The Nice Cakes company is owned by Kate Middleton‘s brother James, and a recent spate of British coverage indicates that the Nice Group business owned by James Middleton is having a substantial issue with profitability — to the tune of more than $20,000 in debt.

Earlier this week, the Daily Mail put Kate Middleton’s brother on blast, suggesting the royal sibling was relying on family dough to shill his line of baked goods. The rag alleges:

“The Duchess of Cambridge’s brother has been forced to turn to his family for financial help after his cake business made a loss of £17,000 last year … James Middleton’s family have secured an overdraft after the loss made by his company Nice Group, which sells bread, cakes, flour and sugar confectionery, was revealed in new figures … He owes creditors £32,575 and the accounts state: ‘The bank overdraft is secured by a member of the director’s family.’ “

The Mail‘s report follows allegations that an uncle of Kate Middleton’s propped up brother James’ “cupcake porn” business, and is penning a tell-all after a falling out. One gossip site claims:

“[Uncle] Gaz helped the Midds climb the social ladder. He invested in Kate’s quest to the throne, sparing no expense for things like hosting Will at his Ibiza villa and hiring a yacht to keep Baldy entertained. He’s also supported nephew James Middleton, funneling money into the kid’s silly ‘cupcake-porn’ business and buying him a sports car.”

“He’s bankrolled that family’s royal lifestyle. And the Midds had no problem using him. But now they consider him too scandalous and low class to associate with. They are simply too posh for ‘Gary Goldtaps.’ “

In response to all the attention, Kate Middleton’s brother James tells the tabloid that it isn’t all that “uncommon for start-up companies to make a loss in the early stages of development” and that it isn’t really an issue he is “concerned about right now.”