Amazon Kindle Ad Shows Support For Marriage Equality
Amazon has a new commercial for its Kindle PaperWhite that also shows the company’s support for marriage equality.
It’s no secret that Jeff Bezos and his wife are strong allies in the fight for marriage equality. Last year, according to Reuters, they donated $2.5 million to the campaign to legalize same-sex marriage in Washington state. Referendum 74 was approved by voters in Washington last November.
In much the same way Modern Family and Ellen DeGeneres have helped shift opinion on the subject of gay marriage, Amazon’s commercial challenges prejudice against gay couples simply by showing their relationship as something that’s simply ordinary.
The ad starts with a man and woman lounging at the beach. The man is having trouble reading his iPad because of the glare from the Sun. He ask the woman if she’s using a Kindle. She says, “Yeah, it’s a new Kindle PaperWhite.”
The man is comically frustrated as he tries to shade the screen while the woman extols the virtues of her Kindle. She tells him, “This is perfect at the beach, and with the built in light, I can read anywhere, anytime.”
He says, “Done!”
“With your book?” She asks.
“I just bought a Kindle PaperWhite.” He says, settling back into his lounge chair. “We should celebrate.”
It seems like the man is hitting on the woman, but then the ad delivers a twist. The woman tells the man her husband is bringing her a drink. The man smiles and says, “So’s mine.”
The two look over their shoulders and their two husbands wave at them from the bar.
It’s a bold move for Amazon to take such a big risk when pitching its Kindle PaperWhite to potential buyers, but clearly Amazon thinks the cause of Marriage Equality is worthy of that risk.
Tags : amazon ad supports marriage equality, Amazon founder Jeff Bezos, Amazon.com, gay marriage, kindle, paperwhite
Posted: February 27, 2013
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Feb 27, 2013
I just saw the commercial and I LOVED IT! More ads should be made like this! It was a shock to hear when the guy said "me too"! It completely threw me off.
Feb 28, 2013
I do not approve of homosexuality and certainly don't approve of the commercial. I am absolutely appalled at the number of comments in favor of both. It is my opinion and my right not to support Amazon by buying a Kindle.
Feb 28, 2013
You're free to boycott amazon, and you're entitled to be appalled, and as long as you don't deny these people their basic human rights to be happy then you're completely in the right. Have a nice day.
Feb 28, 2013
Sad! Marriage is between and man and women. It's terrible the way liberals have degraded this act. A domestic partnership is the only legal benefit that should be offered…not marriage.
Feb 28, 2013
Every HUMAN has the right to be married, regardless of gender. You wouldn't deny someone of their right to speak freely…especially your own.
Feb 28, 2013
I'm sure Amazon won't be suffering much by the loss of your business…
Feb 28, 2013
I just saw this ad and was so excited about it! I really like that it's portrayed as it should be. It's normal. They didn't make a fuss. Love it and it makes me want to buy a kindle
Feb 28, 2013
wow very impressive
Mar 1, 2013
Completely agree with Jason. Why should certain couples be considered 2nd class? I simply don't see any logic in the argument against marriage equality. My gay friends are just as in love as my husband and I are. They deserve all the same privileges.
Mar 1, 2013
I liked it too! Now if only I read that much…
Mar 1, 2013
Way to go Kindle! I'll make sure to buy one just because
Mar 1, 2013
Please tell me why the rest of the world needs to follow you and your religion's antiquated ideals, ESPECIALLY if they don't believe in the same ideologies? How about I'm appalled that people like you exist in the world? It's my opinion and my right to tell you you're on the wrong side of history. Ugh.
Mar 1, 2013
I suspect your reaction is pretty normal if you don't have many or any gay couple friends. Without good examples it's easy to think of them as some wild, kinky folks with an odd "lifestyle" choice. When you get to know some very normal gay couples that truly love each other and live monogamously it's hard to deny them what the rest of us have taken for granted. I will say a prayer that you will see the truth and understand and care.
Mar 2, 2013
Perfect commercial, it was great to see commercials portraying that in such a mature manner and not making a big deal of it.
Mar 2, 2013
Great, Now my 6 year old son thinks he needs a husband. Stupid Ass commercial.
Mar 2, 2013
How did a 6 year old grasp the subtlety of that ad? The man in the commercial never even says the word "husband".
Mar 5, 2013
This is a programming technique trying to brainwash us to toss out Bibles in the trash reject God and follow satan to hell as if it was cool. No matter how pretty they try to make this it is gross and is an abomination unto God! God is not mocked and he will allow this for a time. But then when the time is up and judgement is upon us all where do you all stand with God?
Mar 5, 2013
Alaina Urquhart-White Probably because a six year old is smarter than the majority of liberals commenting here.
Mar 5, 2013
<~~ Proud liberal and supporter of HUMAN rights.
And clearly the other side is so very very mature. Have a nice day
Mar 5, 2013
Oy vey.