Harvey Weinstein Hired Former Obama Campaign Vet To Help Steer 'Silver Linings Playbook' To An Oscar

Harvey Weinstein Hired Former Obama Campaign Vet To Steer ‘Silver Linings Playbook’ To An Oscar:Problem Or Not?

Hot on the heels of the news that Harvey Weinstein —avec daughter Lily — co-opted First Lady Michelle Obama to announce the Best Picture at last night’s Oscars, comes the reveal that Weinstein hired a former “Obama for America” 2012 campaign manager to help steer Silver Linings Playbook’s (SLP) to Oscar glory.

All is fair in love and movies? Yes, if the movie happens to be yours.

According to Vulture, while the augurs pointed to an Argo victory at the Oscars, a resolute Weinstein reached out to ex-Presidential aide, politico Stephanie Cutter to consult on a campaign of a different kind.

Although no-one knows if any currency changed hands, these are some of the — public — ways in which Cutter’s PR expertise manifested.

On February 14, she posted a endorsement tweet for SLP, writing:

“We’re a little over a week away from Oscars. Check out the making of Silver Linings Playbook. Love this movie” [then a link to a trailer for the film.]

This was followed up in Oscar week on February 21 with a tweet that read:

“Oscar week — who are you [rooting] for?” [along with a link to a SLP article.]

Cutter also took part in an online Q and A hosted by ABC, during which she was asked to name her favorite film.

“We’re in Oscar season so I’m gonna talk about my favorite film this year,” was her reply. “My favorite is actually Silver Linings Playbook. That it’s so real and identifiable to everybody in life.”

But Cutter’s real Midas touch was her narrative emphasis on the Bipolar Disorder dimension to SLP, and its wider, social resonance.

Vice-President Joe Biden Meeting Silver Linings Playbook Director David O. Russell And Actor Bradley Cooper