One Direction are giving fans a brand new way to obsess over the boy band.
Folks who can’t go two seconds without doing something related to or concerning One Direction are encouraged to pick up one of the Arm & Hammer Tooth Tunes toothbrushes featuring Niall, Zayn, Liam, Harry, and Louis. Each brush comes with one of the group’s hit singles.
According to the official press release, the sensation the brush provides it not unlike having a One Direction in the privacy of your own mouth. Songs currently available in this unusual format include “What Makes You Beautiful” and “One Thing.”
The company said in the press release:
“We’re thrilled to announce our partnership with One Direction and are sure that kids will not only enjoy brushing along with the pop phenomenon, but will have better brushing habits as a result.”
According to CNET, the One Direction musical toothbrush delivers its content in a most unusual fashion. Instead of blasting the music from a tiny speaker installed somewhere on the toothbrush, the device actually sends sound vibrations through the bristles and into your teeth.
The music is broadcast into the jaw and through the inner ear. This allow the individual brushing their teeth to enjoy a bit of music while going through the daily routine. Unfortunately for those who enjoy long brushing sessions, the clips being vibrated into your head are only two minutes in length.
In addition to the One Direction edition of Tooth Tunes, fans can also indulge in a wide variety of musical oral hygiene products. Other vibrating toothbrushes include “I Gotta Feeling” by Black-eyed Peas and “Just the Way You Are” by Bruno Mars.
Tooth Tunes has also released toothbrushes for other artists as well. Below you can find a commercial for one version featuring an Ashley Tisdale tune.
What do you think about the One Direction musical toothbrush?