Sesame Street and its fuzzy character Telly Monster are asking for your help as the beloved children’s program nears its digital milestone goal of one billion views on YouTube.
The one billion mark is usually achieved by superstar entertainment performers like Justin Bieber and gimmicks-gone-viral. Now Sesame Street is set to join those ranks, and they want their viewers to give them a nudge in the right direction.
According to The Verge, Sesame Street has launched a campaign to boost attention about the roughly 20 million views they still need to reach one billion views. In a video released Thursday featuring the character Telly Monster, viewers are promised a secret video once the goal is met.
The Associated Press writes that Sesame Street will be the first nonprofit or domestic children’s media outlet to achieve one billion views on YouTube. It speaks to a rise in the use of multimedia where children’s programming is concerned.
Terry Fitzpatrick, executive vice president of content and distribution for Sesame Workshop, who encourages parents to watch the videos with their children, said the following:
“We have this theory that if we get content on multiple platforms and devices, it gives kids and families a chance to reinforce and experience the curriculum multiple times. It blows me away to think about how popular and strong a platform [YouTube] has become for us.”
Sesame Street, known for its educational content, has remained relevant on PBS for more than 40 years. The program launched its YouTube channel in 2006 and continues to expand its online and mobile presence.
Watch Telly Monster talking about Sesame Street‘s goal in the video below:
You can help Sesame Street and Telly Monster reach its one billion goal by visiting its official YouTube Channel.