This Year’s ‘Grammys’ Ratings Down From Last Year
Everyone is still talking about last night’s Grammys, whether it was the performances, the duo collaborations, or the awards given out. Now we have concrete evidence of just how exciting people thought the Grammys were, and just exactly who tuned in to the awards ceremony.
The ratings proved that in the wake of a tragedy, people will tune in, as the Grammys was down in the ratings from last year’s ceremony. Last year the Grammys took place a day after the shocking death of the industry’s legend Whitney Houston. The death was so sudden that host LL Cool J spent the whole night scraping his opening monologue for a more appropriate honoring of Houston.
While this year’s Grammys were less grim, and had a spirit of celebration in the air, it didn’t leave the same amount of people as interested. According to Deadline, who collected Nielsen data the ratings clearly state:
“CBS pulled in 28.12 million viewers Sunday. Although down from the 39.91 million who watched last year and 27% in adults 18-49, Sunday’s 8-11:30 PM broadcast is the second-best audience for the music awards show since 1993. In the key 18-49 demo, Sunday’s Grammys results pretty much matched the 2011 show’s ratings. The 2012 Grammys drew a steller 14.1/33 in 18-49.”
Of last year’s ceremony LL Cool J took the stage last night and addressed the difficult situation of pulling together the 2012 show:
“One year ago I stood on this stage and was honored to host this show for the first time. Right up until the night before I intended to spend this part of the show properly introducing myself to you. But then, in a flash, we suffered a loss in our musical family. And our show had to change. So this year, I want to take just a moment to tell you why it means so much to me to host this show for you.”
Did you tune in to watch the 55th Grammy Awards?