Just because you didn’t watch the Super Bowl doesn’t mean you can’t enjoy the TV spot for Oz: The Great and Powerful. The half-minute ad has been embedded below.
The latest television spot for director Sam Raimi’s colorful fantasy crams an amazing amount of visual style into 30 seconds. The clip also gives moviegoers an opportunity to see a number of the film’s stars in action.
Disney describes Oz: The Great and Powerful as follows:
“Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz. At first he thinks he’s hit the jackpot-fame and fortune are his for the taking. That all changes, however, when he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz), and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity-and even a bit of wizardry-Oscar transforms himself not only into the great and powerful Wizard of Oz but into a better man as well.”
Sam Raimi recently explained to Total Film that he had no plans to remake The Wizard of Oz. Instead, he decided to explore what happened prior to Dorothy’s arrival. The director added that he didn’t have to change the story’s history in order to bring the prequel to life on the big screen.
“Mitchell [Kapner, the screenwriter] took about 40 per cent of the events that were sprinkled here and there about Oz from Baum’s books and really created the other 60 per cent himself out of his imagination. I gave him notes, I brought aboard a second writer to help fill out some other areas of the story, my brother did a little work on the script, and all the actors contributed. It really was a very big collaboration.”
The Super Bowl spot has been embedded below.
Oz: The Great and Powerful stars James Franco, Rachel Weisz, Mila Kunis, and Michelle Williams. The film heads over the rainbow and into theaters on March 8.