Do you want to enhance your little ones new baby smell? Thanks to a new Dolce Gabbana baby perfume your child’s natural smell can now be enhanced.
In a company press release Dolce Gabbana writes:
“This perfume is also inspired by the smell of a baby and is ‘designed to cuddle and pamper every little boy and girl’, which means it’s fine for delicate skin, is unisex, but ultimately, mimics the smell of a baby’s skin.”
Believe it or not Dolce Gabbana isn’t the first company to try such a tactic, back in the 1980s Love’s Baby Soft also released a baby product to enhance a little one’s smell. In 2010 a ton of “Eau de Enfant” products reached market, including several by design houses Burberry and Bvlgari. In this case Dolce Gabban refers to its product as “scented water” and not perfume.
While the product is alcohol free, a full list of ingredients has not been released which could cause many cautious parents to shy away from the baby perfume product.
It is unclear at this time how the perfume “enhances” a babies smell while keeping their natural newborn baby scent.
Because the baby perfume is made by Dolce Gabbana it is not cheap at $45 per bottle.
The biggest sell for Dolce Gabbana at this time appears to be its hopes that parents who already associated themselves with the brand will attempt to carry that association over to their children.
Will you be purchased the company’s “scented water” product for use on your child?