‘Dredd’ A Hit On Home Video In The UK, Sequel Still Unlikely
Director Pete Travis’ incredibly underrated action flick Dredd has reportedly found an audience now that the film has arrived on home video in the UK.
The movie has sold approximately 650,000 physical copies since debuting on DVD and Blu-ray this month. According to Digital Spy, the adaptation of the popular comic book character managed to boot Christopher Nolan’s The Dark Knight Rises from the top spot.
In addition to moving a large number of hard copies, Dredd has also sold briskly as a digital download. The bloody action flick also topped digital sales charts during its first week of release in the United Kingdom.
Lionsgate’s Ron Schwartz said in a recent statement:
“Dredd’s chart-topping performance demonstrates the breadth of the home entertainment audience for this exciting, high calibre film as well as underscoring our ability to monetise theatrical titles across all home entertainment platforms through the highest packaged, VOD and digital conversion rates in the industry. We’re also pleased that a film released on 3D Blu-ray was able to top the sales charts, a clear reflection of how quality films in this up and coming format can find their audience.”
Wired is reporting that Dredd still has a ways to go before it breaks even. The film netted around $19 million during its domestic theatrical run. Worldwide, the flick only managed to rake in around $32 million.
The film’s poor box office performance has been attributed to a weak marketing campaign, a poor release date, and the reputation of Sylvester Stallone’s much-maligned adaptation.
The website also stated that several props and costumes from the movie are currently being sold to the highest bidder. Included in this sale is the outfit worn by star Karl Urban, which indicates that the producers don’t have too much faith in a sequel.
Although many fans would love nothing more than to see Judge Dredd return to the big screen, it would seem his cinematic fate has been sealed. Are you a fan of Pete Travis’ Dredd?