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Fake J.C. Penney Prices Spark Shopper Scandal

Fake J.C. Penney Prices

An allegation of fake J.C. Penney prices has been traversing the web after a charged column in a conservative New York newspaper published detailed accusations pegging the retailer as chronically dishonest in their pricing methods.

The allegation of fake J.C. Penney prices follows a year of controversies for the chain, which came under fire and earned conservative ire for hiring openly gay spokeswoman Ellen DeGeneres and standing by the choice, declining to fire her as pressure from anti-gay groups mounted.

The fake J.C. Penney prices allegation also follows a bold move for the retailer to eliminate sales altogether, promising consistent low prices to remain attractive to American shoppers.

The joint moves are said to have harmed the retailer, and now the right-leaning New York Post has claimed that Penney has always misled consumers regarding price, but that the issue has worsened.

The piece cites retail sources as confirming the fake J.C. Penney prices, and writer James Covert begins his piece by alleging:

“Fake prices are coming back at JCPenney, and this time they’ll be more fake than ever … In a fresh bid to highlight Penney’s prices as low, CEO Ron Johnson is pushing some manufacturers to concoct phony suggested retail markups for their clothing, sources told The Post.”

JC Penney Testing Less Sales Strategy

Penney’s move last year away from sales and discounts was framed as one to provide transparency, and CEO Ron Johnson said at the time that sales damaged the brand’s perceived value:

“Now most things are on 60 percent markdown, and every time we do that, we’re discounting Penney’s brand.”

Executives at the retailer have not yet commented on the fake J.C. Penney prices allegations made by the New York Post.

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10 Responses to “Fake J.C. Penney Prices Spark Shopper Scandal”

  1. Pete Jefferson

    I've shopped at Penny's for years and Kohl's for a few years and prefer Penny's. Kohl's misleads with prices. Last time I bought some shirts, Penny's beat Kohl's by a large amount. I quit going to Kohl's after that. Penny's has good quality merchandise at a fair price. I go when I need to, not when I see their ads.

  2. Georgana Caruthers Schott

    All of the stores do this. MSRP is never the actual price of the item. It is a made up price to make the store price look good. Even car dealer do it!

  3. Nellie Smith

    I don't shope any store because of who they hire to advertise. I shop if I like the store and the products they carry.

  4. Anonymous

    Who cares who's doing their ads? If your like me I pay no attention to the person talking, just the subject they are talking about. I personally don't care for Ellen, but I don't go all crazy if she's in an ad.

  5. Mel Rab

    I had shopped at JC Pennys for years and loved it. I bought most of the clothes there and gifts for others. The new JC Pennys is awful. I tried on at least a dozen shirts and some pants. It wasn't that the clothes didn't fit. They are made for hangers not people. The seams are awkward they, don't lay properly. They are extremely cheap quality. I couldn't even just settle for something and I have a $75 gift I need to spend.

  6. Bob White

    I purchased two pillows from JC Penney under their new pricing policy. When I got home, I noticed that the $30.00 stickers could be pealed away. Under that $30.00 sticker was a price of $25.00. That was the last time I shopped at JC Penneys.

  7. Anonymous

    ALL companies price this way….and I mean ALL companies, especially retail companies!!!

    This is NOTHING new, it has been going on for DECADES!!


    It is especially true of "discount" retailers between November and the end of December.
    Retailers like WalMart will hike up prices around August through November at least 50% or MORE……then around "Black Friday" they will "discount" items heavily, so you think you are getting a good deal, when in fact, you are paying FULL standard retail price!!

    I have been in retail for many years, and this has been going on since retail business began.


    The ONLY TRUE discounts you get is from the clearance sections after a season is over with. Out of date or out of season items will be sold at a real discount, in order to get them out of stock and off the floor, so regular priced stock can be placed out on the floor.