Ben Curtis — better known a decade or so ago as the “Dell dude” — has commented on the company’s declining profile, and believes that ditching him as Dell’s face was not ultimately a positive move for the computer maker.
Curtis’ Dell dude was best known for his somewhat irritating catchphrase, “dude, you’re getting a Dell.” In commercials, Curtis’ semi-stoner character would tell frustrated users to switch to the brand and resolve computer problems.
(It seems that stoner computer culture was a bit of a trend back then, anyone remember Apple’s Ellen?)
But the Dell gravy train stopped in 2003, when Curtis was arrested for pot possession in New York City. Wearing a kilt, no less. But from 2000 until that time, he reigned as the brand’s spokesman, and feels that his return might inspire more users to opt for Dells.
Bloomberg spoke to former Dell dude Ben Curtis, who said:
“I think they’re making a huge mistake and simply need to bring back the Dell Dude! …That’s it. That’s all they need to do. If they brought me back, their sales, stock and media presence would skyrocket. That is by FAR the smartest move they could make.”
Curtis says it’s not just him — fans have said they’d like to see the Dell dude shilling laptops and desktops again. He adds:
“America agrees … My fans are the ones that say and know this. I’m just the messenger.”
Below, a clip of the Dell dude from the popular ads’ heyday — do you remember the catchphrase, “dude, you’re getting a Dell?”