Monster Beverage has responded to recent report about energy drinks by stating that the facts presented to the public are “misleading.”
The Substance Abuse and Mental Health Services Administration released a report last week that stated energy drink-related emergency room visits had doubled in the span of just a few years. According to Reuters, the figures jumped from about 10,000 in 2007 to 20,000 in 2011. Monster Beverage feels these numbers have been taken out of context.
The company has stated that the Drug Abuse Warning Network isn’t telling the whole story regarding the facts. Monster Beverage said the report didn’t provide enough information about what caused the individuals to seek medical treatment. The link between the visits and energy drinks was also called in question.
While the company continues to argue that its product is essentially no more harmful than a cup of coffee, Monster Beverage’s stock took a small dive during trading on Friday afternoon. The Wall Street Journal explains that shares dropped roughly four percent on the Nasdaq Stock Market.
A handful of senators on Thursday sent a letter to nearly 14 energy drink manufacturers requesting the release of information regarding claims made on product packaging. A full disclosure of ingredients was also requested.
To make matters worse for companies, Chicago is currently looking to ban any and all energy drinks from being sold within city limits. The ordinance is being spearheaded by Ald. Edward M. Burke, who fears the drinks pose a serious health risk to teenagers and young adults.
According to the Chicago Sun-Times, the ban would make it illegal for retailers to sell or distribute the beverages. If business owners fail to follow the ordinance, then they could face fines up to $500 as well as the suspension of their licenses.
Are you a fan of energy drinks? Do you think the beverages pose a serious health risk?