New Wrangler jeans come with moisturizer built in. The Wrangler Spa Denim jeans are infused with lotion and designed to cut down on dry skin irritation. The new spa jeans appear to only be available for women. Ladies can choose Wrangler jeans infused with either Olive extracts, aloe vera, or “Smooth Legs” moisturizers.
Wrangler jeans got their name in 1947 when they were designed for hard-working North Carolina cowboys, the New York Daily News notes.
“They definitely feel cooler than regular jeans. After a day wearing them, my legs feel great. They come out feeling more silky than usual.”
The Wrangler Spa Denim jeans are reportedly selling for about $135 to $150. Although the price is higher than the standard Wrangler jeans, the savings women could enjoy from not having to buy as much lotion could make up the difference in the long run. Even if the lotion savings don’t add up to the cost of several pairs of the new moisturizer denim jeans, the comfort factor could make the purchase a worthy endeavor.
Wranglers might be the first jeans company to infuse moisturizers into, but a similar tact has already been taken with socks. An excerpt from the ASOS Wrangler Spa Denim jeans description reads:
“An exciting innovation, Denim Spa from Wrangler is a collection of great fitting jeans infused with cosmetic ingredients that will provide treatments for your legs as you wear them, keeping them silky smooth throughout the day. Favorite skinny styles Courtney, Corynn and Molly jeans, are infused with one of three soothing ingredients: Aloe Vera, Olive Extract or special formula Smooth Legs.”