Tags : computer and video games, top holiday presents
Hi-Tech Computer, Video Games Still Top Holiday Gift Giving Lists
Washington, D.C. (AHN) – Hi tech computer and video games still top the list for most desired holiday presents. According to a new report forty-two percent of American adults plan to give or hope to receive a computer or video game this holiday season.
The poll, conducted by KRC Research, also found that 52 percent of respondents believe that with the current economy, video games are a great value option for family entertainment.
“Computer and video games are topping holiday lists because they provide a superior entertainment value for the whole family,” said Michael D. Gallagher, president and CEO of the ESA, the trade association representing U.S. computer and video game publishers. “With 68 percent of American households playing computer and video games, U.S. consumers value the creative and innovative products the entertainment software industry produces and are seeking them out for themselves and to give as gifts.”
The number of adults who plan to give or hope to receive at least one computer or video game this holiday season increased nine percentage points from 2007, representing the highest number since 2004. Additionally, researchers ascertained once again that the games and game systems are popular with both men and women.
Forty-seven percent of respondents identified women as an intended gift recipient, a 31 percent increase from 2007.
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